Invite Golfers With Disabilities or Injuries to Your Facility
Judy Alvarez, a GRAA Top 50 Growth of the Game Teaching Professional, is a PGA/LPGA Master Professional at Palm Cove Golf & Yacht Club, Palm City, Florida.
Judy Alvarez on how it works:
I like to spread the word to our golfers to invite friends, neighbors or family members with injuries or disabilities to come to our facility to enjoy golf, whether they are beginners or experienced players. There are people in our community, and every community, who are visually impaired or paralyzed, for example, including veterans and civilians. Invite them to clinics for disabled golfers or into an already-existing fee-based program. Be creative; inspire and motivate people; make them feel welcome. Figure out what equipment and training aids they need to succeed. On Tuesdays, I donate my time by offering free golf clinics to veterans, who don't pay for range balls, either.
Judy Alvarez on how it has helped my business:
Treat injured and disabled golfers like everyone else. Gather their email addresses and include them in your email blasts and broadcasts. We find that these participants do return to our facility. They purchase range balls, lunch and golf; they regrip their clubs and buy new equipment. At our club, 50 percent of these participants have signed up for and continue in our fee-based programs, without discounts. We have realized $600 during the first three months this year as a result of including disabled golfers in our programming.
Editor's note: The above comments reflect the opinion and experiences of the submitting PGA Professional and are not endorsed by the Golf Range Association of America, PGA Magazine or the PGA of America.